We are asking the wrong questions.

Whole Foods Market Customers,

When I was at the UGA College of Agriculture, I made all “C’s”.

Friends and supporters,

Almost everything that I read predicts an eminent food shortage, and I'm pretty sure that we are going to have one.

When you see grassfed beef labeled “Product of USA”, where do you think it came from? Most consumers, understandably, assume that the beef is raised and processed domestically in the United States.

The farmer can, and probably will, be taken out of the equation when his utility is gone. We have been left in the equation (food chain) because we provide land, labor, and other inputs at a lower cost than the big boys in the chain (big AG, food processing, food service companies) can provide for...

We get a fair amount of complaints because we are often “out of stock” on items in our online store. It pisses customers off, and we hate that.

We want to explain the complexity of regenerative agriculture.

The word “regenerative” is now entering the mainstream, with products on grocery store shelves and online stores starting to claim “regenerative practices”.

A recent investigation from The Guardian and the nonprofit Food and Water Watch underscores just how centralized and consolidated our food system has become.