In the 75 years after the end of World War II, we have lived under the assumption that whatever was good for us would be good for our planet. The unintended, unnoticed, and unpleasant consequences of that idea have now become clear and costly. This idea has proved to be a dismal failure.
Fact: American grassfed beef ranches have lost most of their profitability in the last few years.
I have found it necessary to rethink encouraging new producers to embrace our regenerative cattle production model. I now feel compelled to warn them to be very careful. This is because we veteran...