“We pray for plenty of good hard work to do, and the strength to do it.” 

The topic of “feeding the world” is hotly debated.

Selling premium, value-added meat and poultry to consumers requires a good amount of marketing, which is not something that comes naturally to us here at White Oak Pastures. Fonts, color schemes, photos and logo designs weren’t handed down from previous generations like land stewardship and livestock husbandry. But, as we’ve done with so many changes during our rapid growth, we adapted to and embraced this new component: logo design.

A byproduct of our red meat abattoir is a lot of intestines and guts. It’s not as much waste as there would be in an industrial plant that processes up to 100 times more animals than we do, but it’s still a lot. Most people would throw all those intestines away. We’re full-circle at White Oak Pastures, so we feed ‘em to black soldier fly larvae, which our poultry devour, and then fertilize our land with their feces. Win win win win win!

Over the years, we have accumulated a number of animal welfare and land stewardship certifications. Will likes to say he’s like a Boy Scout collecting merit badges. We feel that we owe it to our customers to meet the standards of all of these organizations, and pay their verifiers to audit us to their standards. This is because so much of our product is sold online and through distributors to consumers who live a long way from White Oak Pastures. Farmers who sell their products directly to consumers may not need these third-party verifications, since they know their customers personally.