White Oak Pastures has been a leader in illuminating the role meat production plays in climate change for years. But recently, we've been hearing that industrialized agriculture products made in a lab are the going to be future of meat. Fake meat companies like to say that they are a better choice for the environment, but at White Oak Pastures, we've been busy fact-checking their impossible claims. Most recently, on an episode of CNN Vital Signs with Dr. Sanjay Gupta, Will Harris destroyed the myth that they are benefiting future generations, pointing out that the trendy plant-based proteins are contributing to climate change while our grassfed cattle help reverse it.
If most consumers knew what I know, they would buy their food directly from a farm.
There are a lot of good reasons to know where your food comes from. The most obvious is that its not a good idea to put anything in your mouth unless you know where it has been.
There are also health, safety, and nutritional concerns. Consumers understand these, and they are certainly important, but there is another whole dimension that I don't think most consumers have contemplated: Consumers literally shape the world with their food dollars.