We industrialized, centralized, and commoditized agriculture [food production].

On our farm, we've spent a lot of time thinking of what animal welfare truly means.

Of course, one of our basic tenets is humane and compassionate animal treatment. In addition to not inflicting pain and suffering on an animal, we understand that good animal welfare also means providing the...

We didn’t plan to have an internship program. But as we grew our farm operations in the early 2010s, we started to field more and more questions from people interested in visiting the farm to see what we do. 

Grassfed beef is everywhere, from the grocery store to the restaurant menu. But what does “grassfed” actually mean? 

COVID-19 and the events in the spring caused scarcity in the commodity food system, which overwhelmed our on-farm production and fulfillment center. After we were able to restock our inventory, we took some time to carefully evaluate how our farm responded to the overwhelming demand. In response,...

I just looked up today's price for gold. It was $2,035 per ounce. An acre of non-irrigated farmland in Bluffton, Georgia sells for about $2,000 per acre.

So, today, you can buy an acre of farmland for less money than you can buy an ounce of gold.

In 1866, Will Harris' great grandfather brought a herd of cattle with him to White Oak Pastures. These cattle would have been Florida Cracker or Pineywoods cattle, feral descendents of the livestock brought to North America by the Spanish. These are the only two breeds that would have been...

All of my life I have heard, and used, the expression “Living off of the Fat of the Land”.

To me, that expression means doing well from the excesses that come from what you have. It is kind of like living on the interest that is paid on your savings account.

For the last 25 years, some of us have recognized there is no resilience in the American food production system. Today, it is painfully evident to anyone who takes a look at it. 

Food shopping has seen some of the most radical changes in decades over the last four weeks - changes none of us ever dreamed possible. These changes forced us to take our farm operations back to the drawing board and rethink how we manage fulfillment. Over the last thirty days, we added 16...

While speaking at a recent summit, Will Harris got a lot of attention when he told the audience,

“Some of the worst regenerative farm practices I’ve ever seen were on industrial organic, USDA Certified Organic, production farms.”

Fact: American grassfed beef ranches have lost most of their profitability in the last few years.

I have found it necessary to rethink encouraging new producers to embrace our regenerative cattle production model. I now feel compelled to warn them to be very careful. This is because we veteran...