With Thanksgiving and Christmas behind us, I begin reflecting on the year that has come and gone. There are always things I wish I had accomplished, but also those projects for which I’m proud to have completed. This valuable reflection allows me the opportunity to set goals (or resolutions) for the New Year. I hope while you all are planning your resolutions, you’ll consider making the commitment to only eat pasture-raised meats and poultry. I’ve put together my Top 5 Reasons below; however, there are even more reasons than any of us could possibly count.
Many of our customers know that our passion is raising livestock on pasture in a way that regenerates the land. Witnessing animals execute what they are meant to do, which is roam our pastures, leaving it richer and more suitable than it was, is something that’s deeply rooted in the history of our farm. In the 1990’s, my Dad, Will Harris, learned that there are passionate customers who care about the same things he does: the land and the animals. After years of research, Dad was convinced he had to build a processing abattoir for our livestock and create a brand.
Shop Now! We will freeze all inventory March 1st - March 5th for a hard physical count and inventory module integration. We will not be able to accept any orders during this period. We look forward to this final step in digitizing our inventory, which will minimize shipping costs while improving accuracy and fulfillment.
The White Oak Pastures General Store, online store and Food Truck are proud to offer our smoked turkey breast, which are ready to eat for your convenience! Naturally cured (no nitrates except for those naturally occurring in celery juice powder), then smoked using natural hardwood, you’ll love the taste of this humane and sustainable product. Whether it’s on a sandwich or in a wrap, when you need a quick meal on the go, these are PERFECT for everyone! Even fourteen-month-old Jack Harris, White Oak Pastures sixth generation, loves these turkey breasts cut into bite-size pieces.
At White Oak Pastures, we are always looking for ways to provide our customers with an exceptional and unique shopping (and eating) experience. After all, how many farms do you know that raise, process and ship 10 species of livestock directly to the consumer….from the farm? Well, we do! And, we couldn’t be more proud of our vertically integrated model. Because of this integration, we are able to get a bit more creative than most.
The Harris family has been raising livestock on pasture for 151 years. Building on farm processing abattoirs brought on a steep education curve that we are still riding. When the red meat processing plant opened, we had two customers: Whole Foods Market and Publix Supermarket. We were, and are still grateful, for these grocery relationships, as they gave us the volume we needed to operate our processing abattoir. Whole Foods bought whole carcasses and Publix bought ground beef, which made keeping track of inventory pretty simple. We had two skus, and sold 100% of what we processed by the week’s end.
Over the past 5 years, we have worked hard to diversify our customer base. We have welcomed several new wholesale distributors, direct chef and market relationships, and focused much effort...
We are excited to announce that our 2017 Holiday Turkeys are now available for pre-sale! These birds are very special to us, as they spend their time rebuilding the soil as they scratch and peck for bugs and grubs. White Oak Pastures turkey production began in 2010 with only 500 Holiday Birds, which were brooded just behind the processing abattoirs. It didn't take long for these great distance rangers to completely cover the area of our processing abattoirs. We learned these birds have a great desire to range much farther than our other poultry species. We have since relocated them to a different part of the farm! Our turkeys are Certified Non-GMO, Step 5+ in the Global Animal Partnership, Certified Humane and Animal Welfare Approved.
Selling premium, value-added meat and poultry to consumers requires a good amount of marketing, which is not something that comes naturally to us here at White Oak Pastures. Fonts, color schemes, photos and logo designs weren’t handed down from previous generations like land stewardship and livestock husbandry. But, as we’ve done with so many changes during our rapid growth, we adapted to and embraced this new component: logo design.